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“When I worked at Troika Dialog, Ruben constantly used to talk about his dream — for Troika not only to have offices in Moscow, London and New York, but also branches all over the country. At that time, Troika had only five branches.

Then Ruben Karlenovich suggested that I move from Samara to Moscow in order to expand and strengthen the large federal chain. And we managed to do so — he always believed we could.

Every time we met, I noticed his deep penetrating gaze, his amazing voice timbre, it was fascinating… He was able to inspire like no one else. It was always a pleasure working with him. He empowered you to do your job better than you could in other companies.

Even after I started my own business, Ruben with genuine interest continued to ask what I was doing, how I was doing, whether everything was OK.

Thanks to working at Troika under Ruben’s leadership, I considered it essential to introduce such principles as official salaries, annual reviews with employees and the importance of corporate culture in my company.

Ruben Vardanyan is still my teacher.”

#вподдержкуРубенаВарданяна #freeRuben

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Yuri Belonoschenko, founder and strategist of the international franchise network of children’s centers Baby Club